I know a little bit about public relations. I spent nearly 10 years in Manhattan’s cut-throat PR industry, eventually ascending to the role of vice president and head of the media relations group for a multi-national PR agency headquartered on Madison Avenue.
While I worked on a lot of different kinds of projects, I never got to work on anything sports-related, which always annoyed me since I’m such a big sports fan. I left that life a long time ago, but still find great pleasure in watching how companies and individuals use PR to spin stories their way. Sometimes they’re pure genius, and other times go terribly awry.Full Story »