Published on Aspen Daily News Online (http://www.aspendailynews.com)
Occupancy outlook 'bordering on alarming' says lodging official

Writer:
Troy Hooper
Byline:
Aspen Daily News Staff Writer

Aspen's occupancy outlook for the rest of the winter is looking grim.

Bill Tomcich, president of Stay Aspen
Snowmass, the central reservations agency for this area, said bookings
are down "every single night" between now and March 16 compared to last
year.

"It's bordering on alarming on how business
seems to be evaporating in light of the best snow we've ever seen and
the record number of airline seats and low fares we've seen come into
this marketplace," Tomcich said Monday. "It's a substantial hole that's
developed that seems to be getting bigger. I can tell you here at Stay
Aspen Snowmass it's really, really quiet. It feels like April."

Call volume at Stay Aspen Snowmass - owned by
the Aspen Skiing Co., the Aspen Lodging Association and Snowmass
Village Resort Association members - is down 27 percent so far this
month and unique visitors to its Web site for February are down 36
percent, he added.

The blame, Tomcich said, can be traced to a
shaky U.S. economy and Aspen's "exorbitant" lodging rates.
International visitors, who came here in droves last month, were able
to absorb the high hotel rates.

"(Foreign visitors) were getting a bargain
because of the weakness of the U.S. dollar," Tomcich said. "But
international business is going to be taking a break for a while. Our
business over the next four weeks is primarily domestic. The reality is
lodging prices have become very expensive here compared to one year ago
and compared to other destinations. It's hard to deny. ... So I think
we've been riding a wave of momentum fueled largely by international
business and now that that wave has crashed, it will be very
interesting to see how our domestic business goes the rest of the
winter."

A quick survey of room prices shows Aspen's
lodging rates are not as competitive as other resorts. A stay in a
one-bedroom unit at the Hyatt Grand Aspen this Friday night comes at a
cost of $2,000 plus taxes. A stay in a studio at the Hyatt Grand Aspen
on the same night brings the price down to $1,200. But over at the Park
Hyatt Beaver Creek a suite with a king-size bed that night costs $749.
The Little Nell offers a room Friday night that averages out to $810
per night but it requires a four-night visit. A comparable room at the
Ritz Carlton Bachelor Gulch in Beaver Creek is $725. Reservations at
popular resorts closer to the Front Range - and Denver International
Airport - are even cheaper.

This past Presidents Day weekend was busy in
Aspen with occupancy levels peaking at 82 percent. But Tomcich said he
expected the weekend to go "well over 90 percent." He said he had to
turn callers away because room prices were too high and reservation
requirements were too long.

Tonight and last night are the lowest
occupancy rates - about 65 percent - the area has seen since Dec. 20.
The last seven weeks, average occupancy rates were well over 80
percent, he said.

"The good news is I do see another wave (of
international business) on the horizon beginning March 16 during Holy
Week," said Tomcich. "(Until then) we've got the rooms to sell, the
snow to ski on and the available airline seats to get them here. But
the demand is definitely softening."

hoop@aspendailynews.com


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Source URL: http://www.aspendailynews.com/section/home/occupancy-outlook-bo