Aspen/Snowmass will be getting a close-up in next winter’s Warren Miller Entertainment film, which will feature skiing in Highland Bowl with Chris Davenport and terrain park action at Buttermilk.
Crews were on scene both this week and last shooting footage, Aspen Skiing Co. spokesman Jeff Hanle said. The scenes in the bowl will feature Davenport — an acclaimed big-mountain skier — and his young son, while the terrain park footage was shot from the bird’s eye view of a helicopter, Hanle said. The exact story line of the six- to 10-minute segment is still to be determined, Hanle said.
“We like to keep it as a little bit of a surprise,” he said.
Warren Miller Entertainment produces an annual ski movie under the name of the legendary filmmaker who pioneered the genre more than 60 years ago, although Miller himself no longer narrates the films or is involved with the company. The movies are made up of eight to 10 segments filmed at ski destinations around the world, featuring the sport’s diverse characters and personalities.
The films are released each fall through a city-by-city tour around North America and the world. Seeing the Warren Miller movie remains a pre-season tradition for many skiing enthusiasts.
“It’s still the biggest ski movie tour worldwide,” Hanle said, adding that Aspen/Snowmass has not been featured in a Warren Miller movie in a while. Being in the movie also offers cross-promotional opportunities for the resort, including exposure in Warren Miller print and web materials, and having a presence in the theater lobby when the movie is shown.
In other news on the ski industry exposure front, Freeskier magazine is in Aspen this week conducting its annual ski test, where contributors to the magazine try out and review next year’s skis. The results will be seen in the magazine’s gear review issue, which comes out next fall and will include other editorial features on Aspen, Hanle said. This is the third year in a row Freeskier has selected Aspen for its ski test, which is based in a black tent at the top of Aspen Mountain, Hanle said.
The essence of the event, Hanle said, other than testing skis, is that it brings manufacturers’ reps, advertisers, athletes and other industry players to “spend a week in Aspen living big.”
“There’s a huge social media following,” he said.