Snowmass Village officials will soon be asked whether wine, Ferraris and hot air should mix this fall.
Snowmass Village Rotary Club members, who organize the Snowmass Wine Festival, will go before Town Council on Monday with a request to move the 10th annual event from the mall to Town Park.
If given the go-ahead, the festival would occupy one portion of the park on Sept. 13-14, with the Ferrari Fall Foliage Tour taking up an adjoining side. The groups would take over the park after the morning events of the 38th annual Snowmass Balloon Festival.
The idea is to give the 700 or so wine aficionados that the festival usually draws the opportunity to also take a gander at the luxury sports cars, said Fred Brodsky, group sales director with the town’s tourism department.
It will be the first time the Ferrari Fall Foliage Tour, organized by the North America Ferrari Club’s Rocky Mountain chapter, stops in Snowmass Village. Brodsky said the town hopes to bring the tour back on an annual basis.
Linking it with the wine festival makes for a “more dynamic event,” he said. “The hope is to create a whole weekend, instead of segmented events, that works in harmony, and create a real reason to come to Snowmass.”
Moving the wine festival from the Snowmass mall has been debated for about three years, said Randy Woods of the village’s Rotary Club.
“We want to grow it for one thing,” he said. “We were limited to having 700 people at the mall, and you can’t make it any bigger [at the mall] without creating a mess.”
Better attendance at one of the Rotary’s main fundraisers would allow it to spread more money to valley nonprofit organizations, Woods said.
Meanwhile, as the evening of wine and Ferraris happens, the balloon festival’s “night glow” event — in which the balloon operators fire up their crafts at dusk — will likely be moved from Town Park to Base Village and the mall area, said Dave Elkan, the tourism department’s events contractor.
Balloons would be staged at Base Village, on Fanny Hill by the mall and perhaps a little father up the slope, allowing people to have a cocktail and bite to eat as they watch the balloons.
Elkan said hosting the night glow at the new spot isn’t ideal for balloon pilots, but they believe it can work. The 15 or so aircraft would be anchored in place and would only be inflated for the glow effect; the short morning rides offered to young participants would continue to be offered at Town Park.
“We get 2,000 to 3,000 people when the weather’s good, so let’s get them up to the commercial core,” Elkan said.