Out with the old and in with the new at Snowmass

by Carolyn Sackariason, Aspen Daily News Staff Writer

Several new businesses are making a go of it in Snowmass Village this winter with hopes of bringing vitality to an uncompleted Base Village and building on the energy around two recently renovated hotels on the mall — the Westin and Wildwood.

The Snowmass Mall and Base Village are owned by Related Colorado, a subsidiary of New York-based Related Co.’s real estate development firm. The Westin and Wildwood are owned by a joint venture between Starwood Capital Group and Wasserman Real Estate.

New on the mall this year is retailer Local Rebels. Owner Sherry Flack offers contemporary, high-end fashion for women, offering sweaters, jackets, jeans, jewelry and accessories, along with home décor.

There also is NJ Boutique, owned by Michelle McCuiston, who will be offering women’s clothing and accessories, made in the United States.

Sharpshooters has set up shop on the mall as well, where photos taken by the pros who work on the Aspen Skiing Co.’s four mountains will be on sale.

Three new stores opened in the Westin Hotel adjacent to the Snowmass Mall last month. The Patagonia and North Face branded stores are both located in the new hotel, along with a new Aspen Sports tune shop. Additionally, there are ski valet services for both the Westin and the Wildwood hotels.

Ice Age Discovery Center is re-opening for the winter season next to Gene Taylor Sports. The center houses interactive exhibits, including the wooden skeletal model of the mammoth “Snowy” and replicas of some of the fossils found at the ice age discovery site at Ziegler Reservoir. The discovery produced more than 4,800 ancient bones after a bulldozer operator first found a mammoth’s rib in October 2010.

A few hundred feet below the mall at Base Village, changes are afoot as well.

Rob Carney, owner of Snowmass Bakery, will be featuring his breakfast and lunch menu of muffins, cookies, croissants, sandwiches and dessert items on the ground floor of the Red Barn building in Base Village. The space was last occupied by Aspen Candy Co., which closed in the fall after Related didn't renew their lease.

The new restaurant on the second floor of the same building is called Slice Red Barn Pizzeria and will be operated by the owners of the nearby Base Camp. It is expected to be open later this month, and will offer artisan pizza with contemporary light Italian fare.

Aspen Snowmass Sotheby’s and Plum TV will also have new Snowmass storefronts.


 Chris Council/Aspen Daily News
An aerial view of Base Village in Snowmass.

Sotheby’s, a recently merged real estate brokerage firm, will open on the Base Village plaza for rentals and sales. The space was previously occupied by retail shop Snowmass Style.

Meanwhile, Plum TV announced last week that it is opening a studio and office in Base Village. The network is launching a morning show Thursday through Sunday starting Dec. 20 that will feature prerecorded programming with a local host. Plum TV is on Channel 16.

Also new in the village is a revamped arrival center, which has a drop-off feature in front of the building that allows visitors to be either dropped off or picked up. A new front door allows access to the arrival center. Guests can walk up the ramp and access the locker area, escalator and elevator to the Base Village Plaza, or catch a RFTA or town of Snowmass Village shuttle via the parking garage.

The arrival center is designed for easier access to the Elk Camp Gondola or the Village Express six-pack chairlift.

“The completion of the new transit features at the arrival center is another indication of the forward progress of Base Village,” said Dwayne Romero, president of Related Colorado. “Visitors this season will find easier access to the mountain to go along with new restaurants and other new programming in Base Village.”

At the Westin and Wildwood hotels, there are six new places to drink and eat.

The Snowmass Kitchen is located in the Westin, and provides ski-in/ski-out access for breakfast, lunch, or dinner.

The Vue, in the Westin lobby lounge, is slope-side and is designed for après ski and casual evening dining. There also is outdoor seating and it will be open daily from lunch to late night.

Located at the Wildwood Snowmass Resort, across the street from the Westin Snowmass, The Bar at Wildwood is a new beer hall, in collaboration with Colorado’s New Belgium Brewery. It’s open for lunch, après or late-night. Upstairs at the Wildwood is the Canteen, offering breakfast.

The Ranger Station is a new slope-side bar and eatery in the lower level of the Westin Snowmass Resort, offering a selection of New Belgium’s Colorado craft beers and seasonal varietals. It’s in a ski-in/ski-out location for lunch, après and dinner.

There’s also going to be a ski-in/ski-out Starbucks, located next to the Ranger Station in the lower level of The Westin Snowmass. It’s expected to open in March.

Steve Alldredge, spokesman for Related Colorado, said storefront retail space at both the Snowmass Mall and in Base Village is nearly full this winter but there is some availability.

“Things are looking brighter,” he said. “But we have a couple of places to fill.”


sack@aspendailynews.com