The National Ski Areas Association recently honored the Aspen Skiing Co. with awards in marketing, environmental and safety categories.
SkiCo won the Best Overall Marketing Program award for resorts with 500,000+ skier days. This was achieved by distributing 40,000 compact fluorescent light bulbs to the company’s customers. By distributing these light bulbs, 10 million pounds of CO2 emissions were saved, which is the equivalent to planting 1,435 trees annually or removing 910 cars off the road every year.
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