Aspen Highlands Village has been around for nearly eight years now, and
while shops have come and gone, galleries have changed hands and
restaurants have opened and closed, one thing has remained the same:
Getting people to make the two-mile trek northwest has always been the
tiny village’s greatest challenge.
Often times even in winter — with the massive draw of Aspen Highlands
Mountain and the accompanying Highland Bowl — prodding people to do
anything other than ski has proved difficult for the dozen or so
merchants located at the base of the hill. But now, after village
ownership changed hands last December and commercial renters ditched
marketing firm The Darnauer Group a year and a half ago — the
businesses at the bottom of the mountain are trying to take things into
their own hands.
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