Style details were illuminated at the X Games earlier this winter, and not just on athletes. Coat prints, gold-rimmed goggles, contrast zippers and souped-up gloves were just a few of the trends. Brand names quietly hidden in neon letters and embedded, and style-departure onesie looks dominated. Strong graphics from Roxy, Oakley and (ak) Burton hogged the spotlight, but most of all, X-level skiing and riding allowed for personal style.
Fixtures like Maddie Bowman wore a home-style Lake Tahoe sweatshirt, and Aussie Scotty James rode to gold glory in signature red boxing gloves. He’s soon to launch his own brand in the market, so we’ll be watching. At a rough head count there were more Red Bull helmets and Oakley goggles than other brands. Camo has calmed down a lot, showing mostly only in pink color ways, and has, instead, evolved in to hunting-style. David Wise chose to compete in First Lite, a total first for X.
Kelly Clark rode out to her retirement in earth tones, and the new Chinese stars rode in wearing Roxy’s teal and purple. Canada’s winning superpipe skier, Cassie Sharp, was solid in skiing and style in black and red.
In the crowd, millennials and teens were a sea of Timberlands, reflector shades, Aviator Nation sweat pants, Urban Outfitters faux fur jackets, fur-trimmed pom-pom beanies and chubby, fuzzy bright coats These looks were routinely topped off with small interesting backpacks, always an X-Games photo standout. With the wacky street style of Lil Wayne and electro color show of The Chainsmokers, Buttermilk amped up its street cred and mustered enough groove style to last the rest of the year.