Chase Bank will open its first Aspen branch on the Hyman Avenue pedestrian mall on Dec. 17.
The branch not only marks the bank’s entry into Aspen, but also its first foray to the Western Slope. Amelia Estrella, formerly a Chase branch manager in the Colorado Springs area, will serve as the company’s first branch manager in Aspen.
Estrella, who has worked for the company for nine years, said Chase evaluated the local market and saw a demand for its services.
“We’re always evaluating our footprint in order to meet our customers’ needs. We did find a need in the Aspen area. Certainly Aspen’s strong economy also made it an attractive location to open a new branch,” she said.
Renovations are under way in the 1,900-square-foot space in the Paragon Building at 419 E. Hyman Ave. It will be a full-service branch but obviously will not feature drive-through banking, Estrella said. Two ATMs will be located inside the branch, accessible outside of regular banking hours.
One doesn’t need to be a Chase customer to gain access to the secured lobby with the ATMs, she said. Other financial services to be offered include personal banking, credit cards, mortgages, auto financing, small business loans and payment processing.
Regular banking hours will be 9 a.m. to 5 p.m. The bank will staff seven to nine employees, most of whom will be full-time workers.
The ground-floor space in the Paragon Building was chosen because it’s in a high pedestrian-use area. “We wanted to insert ourselves into the community as deeply as possible,” Estrella said.
The bank has joined the Aspen Chamber Resort Association and will be a sponsor of Gay Ski Week. A ceremony to mark the opening will be held at the bank at 1 p.m. on Dec. 17. The public is invited.
Chase Bank is a subsidiary of JPMorgan Chase & Co., a Manhattan-based financial institution. It’s considered one of the Big Four banks in the U.S., along with Wells Fargo, Citigroup and Bank of America. JPMorgan Chase is the sixth-largest bank in the world and counts over $2.5 trillion in assets.
Chase Bank has over 5,100 branches in 23 states nationwide. Of that total, 115 branches are located along the Front Range between Fort Collins and Colorado Springs. About one-third of the state’s branches are considered full-service locations.