Fans of Pure Barre and Cycle Bar, who may have been dismayed when the two businesses closed last Sunday, will soon be able to get their fix when the combined franchises open in a single space on Hyman Avenue later this month.
After eight years at the helm of Pure Barre, owner Jordan Bullock will take over operations of both businesses when they reopen.
The move comes about in large part because both Pure Barre and Cycle Bar are recent additions to the brand lineup of Xponential Fitness, a California-based company that also owns Club Pilates, Row House, Yoga Six and Stretch Lab, among others.
“Pure Barre was the latest brand to be purchased,” said Bullock, “and we just thought it would be a really great combination to put both in one big space.”
The new address for both businesses will be 535 E. Hyman Avenue – literally across the street from Pure Barre’s current location – which just happens to be the address of popular yoga studio Aspen Shakti. With the three different workouts all right next to one another, Bullock hopes locals and visitors alike will come to see 535 E. Hyman Ave. as a one-stop-shopping address for workout fans.
“It’ll make it kind of the fitness hub of Aspen,” she said. “All three of those workouts definitely complement each other. So we’re super excited to be Shakti’s neighbor and feel like this allows people to come in and experience all three things, maybe in one day, or maybe spin one day, do some yoga and then maybe do the barre thing.”
While Shakti has yoga classes and Cyclebar is all about spinning, the barre thing, as Bullock calls it, is “a musically driven workout that uses components of ballet, yoga and pilates” all while holding onto a barre handrail such as one might find in a ballet studio. Despite those associations, “there’s no dancing,” according to Bullock.
It’s a formula that has made Pure Barre the most established barre franchise in the world with 520 North American locations. But the musical drive that has helped make it so popular has also caused the Aspen location some headaches, as there is a pending lawsuit against Pure Barre from 2018 claiming the business was the source of “unreasonably loud and annoying music, noise and vibrations.” That lawsuit was filed by the owners of the penthouse apartment above the studio.
The closure of the current location and move across the street don’t solve Pure Barre’s legal hassles, which are headed toward mediation.
Bullock noted that all her current Pure Barre employees and teachers will still have their jobs after the move, and while she couldn’t speak for Cyclebar just yet, she thought all its employees would keep their jobs, with one notable exception. Cyclebar owner Hayley Killam will be stepping aside after selling her two-year-old franchise (which also had issues with noise complaints at its Spring Street location), but she plans on being around to help out Bullock as a friend and patron.
“Right now I’m just going to support Jordan, and I’m going to be there for her and help her to succeed,” said Killam. “And I’m going to be a rider at Cyclebar instead of the owner. That’ll be nice.”
Bullock had hoped to keep both Pure Barre and Cycle Bar open for the month of July, but it wasn’t logistically feasible as she got the new space ready. Closing both meant a roughly three-week gap in classes, but that should be remedied soon enough.
“There’s a light at the end of the tunnel,” said Bullock. “We’re doing a pretty extreme build-out. It’s going to be very high-tech and very modern and beautiful. I wish the transition had been a little more seamless, but that’s OK. Everyone can take a small break. It’ll get everyone excited for our new opening. We have brand new state-of-the-art ‘smart bikes’ coming for Cyclebar that are really cool that light up when you start riding them, and we have a really great audio-visual system. It’s going to be amazing when all is said and done.”
Work on the site began in early June with “a huge team of guys.” They’re in the process of painting and putting the finishing touches on the space right now, and Bullock figures the opening will come in about 2-3 weeks.